Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
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| | | | Integrated advertising, promotion & marketing communications. | xxvii, 538 pages : illustrations ; 28 cm. | ISBN 0131405462. | | 1. Communication in marketing 2. Advertising.I. Baack, Donald II. Title | | Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 584033 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 636215 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP7256 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | COMPACT DISC | KAT | CP12547 | Reference | | PERKH. MAKLUMAT P2(RS2) | COMPACT DISC | ruj |
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