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Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy

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  • MARC

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    HF5415.13
    .P47 2004
     
    581110 (Reference),BOK
    Perreault, William D.

         Applications in basic marketing : clippings from the popular business press. - Boston , 2002.

         vii, 231 p. : ill. ; 26 cm.
         Accompanies Basic marketing and Essentials of marketing.

         ISBN 0072864699.
         
         1. Marketing.I. McCarthy, E. Jerome II. Title
         Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    581110ReferencePTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj
    586648ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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