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Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson

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    HF5415.3
    .P468 2005
     
    580531 (Shelf),BOK
    Peter, J. Paul

         Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.

         xxv, 578 pages : illustrations ; 27 cm McGraw-Hill/Irwin series in marketing.
         Various multi-media instructional materials are available to supplement the text.

         ISBN 0072864877
         .-ISBN 0071111778.
         
         1. Consumer behavior 2. Marketing.I. Olson, Jerry C.,1944- II. Title III. Series

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Control No. : 829 (On Order)
         Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UiTM Johor; UITM Melaka; UITM Pahang; UITM Kelantan; UITM Kedah; UITM Terengganu
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