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Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.

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    HF5823
    .W467 2003
     
    579278 (Shelf),BOK
    Which ad pulled best? : 40 case histories on how to write and design ads that work. - Boston , 2003.

         xvii, 120 p. : ill. ; 28 cm McGraw-Hill/Irwin series in marketing.
         Includes index.

         ISBN 0072556641 (alk. paper).
         
         1. Advertising 2. Advertising copy - Evaluation.I. Purvis, Scott C. II. Burton, Philip Ward - 1910- III. Title IV. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    579278ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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