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Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle

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    GT3405
    .H69 2002
     
    580663 (Shelf),BOK
    Hoyle, Leonard H.

         Event marketing : how to successfully promote events, festivals, conventions, and expositions.

         xxiv, 224 pages ; 25 cm The Wiley event management series.

         ISBN 9780471401797.
         
         1. Special events - Marketing.I. Title II. Series

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-9.gif
         Library : UiTM Shah Alam; UITM Melaka
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    704884ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
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