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Brand Warfare : 10 rules for building the killer brand lessons for new and old economy players / David F.D'alessandro

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  • MARC

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    HD69.B7
    D35 2001
     
    579221 (Shelf),BOK
    D'alessandro, F.David

         Brand Warfare : 10 rules for building the killer brand lessons for new and old economy players.

         xviii, 185 pages ; 24 cm.
         Includes index.

         ISBN 0071398503.
         
         1. Brand name products 2. Product management.I. Title
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    579221ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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