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Counterfeiting exposed : protecting your brand and customers / by David Hopkins, Lewis Kontnik, Mark Turnage.

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  • MARC

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    HC110.C63
    H65 2003
     
    578573 (Shelf),BOK
    Hopkins, David , 1941-

         Counterfeiting exposed : protecting your brand and customers. - Hoboken, N.J. , 2003.

         xvi, 320 p. : ill. ; 24 cm.
         If you can make it, they can fake it -- Creating and protecting brands -- Branded and luxury goods -- Counterfeit pharmaceuticals -- There, it's just like new : counterfeit replacement parts & consumables -- Copyright and digital products -- The economic consequences of counterfeiting -- The social consequences of counterfeiting -- Organizing to address the problem -- Utilizing a private investigator -- Legal remedies -- Anti-counterfeiting technology solutions -- What governments and multilateral institution can (and can't) do.

         ISBN 0471269905.
         
         1. Counterfeits and counterfeiting - United States - Prevention. 2. Forgery - United States - Prevention. 3. Brand name products - United States. 4. Consumer protection - United States.I. Kontnik, Lewis. II. Turnage, Mark. III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    578573ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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