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The Business Marketing Course : Managing in Complex Networks / David Ford, Pierre Berthon, Stephen Brown, Lars-Erik Gadde, Hakan Hakansson, Peter Naude, Thomas Ritter and Ivan Snehota

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    HF5415
    .F566 2002
     
    578533 (Shelf),BOK
    Ford, David , 1944-

         The Business Marketing Course : Managing in Complex Networks.

         xv, 238 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0471877220 (hardback).
         
         1. Marketing - Management 2. Marketing 3. Business networks - Management.I. Berthon, Pierre. II. Brown, Stephen III. Gadde, Lars-Erik IV. Hakansson, Hakan V. Naude, Peter VI. Ritter, Thomas VII. Snehota, Ivan VIII. IMP Project Group. IX. Title
         Library : UiTM Shah Alam; UITM Melaka; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    578533ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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