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18 brands astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor

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  • MARC

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    HD69.B7
    K373 2003
     
    129927AD (Shelf),BOK
    Kapoor, Jagdeep , 1960-

         18 brands astras : using brand abilities as weapons for CRISP brand building. - New Delhi , 2003.

         134 p : ill ; 21 cm.

         ISBN 0761996567.
         
         1. aBranding (Marketing) 2. Brand name products - Management. 3. Branding (Marketing).I. Title
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    129927ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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