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The art & science of interpreting market research evidence / DVL Smith and JH Fletcher

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  • MARC

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    HF5415.2
    .S558 2004
     
    578120 (Shelf),BOK
    Smith, D. V. L

         The art & science of interpreting market research evidence. - New York , 2004.

         p. cm.

         ISBN 0470844248 (alk. paper).
         
         1. Qualitative research 2. Marketing research 3. Statistics.I. Fletcher, J. H II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    578120ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    582574ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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