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Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Mill Quinn, Dirk Seifert, editors

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    HF5415.5
    .C615 2004
     
    575251 (Shelf),BOK
    Collaborative customer relationship management : taking CRM to the next level. - Berlin, Germany. - New York , 2004.

         xi, 273 p. : ill. ; 24 cm.

         ISBN 3540002278.
         
         1. Strategic alliances (Business) 2. Business logistics 3. Customer relations - Management 4. Delivery of goods - Management.I. Kracklauer, Alexander H.,1965- II. Seifert, Dirk III. Mills, Daniel Quinn IV. Title
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    575251ShelfPERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKRAK TERBUKA (OPEN SHELVES)

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