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The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove

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    HF5415.15
    C73 2003
     
    574965 (Shelf),BOK
    Crainer, Stuart

         The ultimate book of business brands : insights from the world's 50 greatest brands.

         xxix, 216 pages ; 24 cm Capstone reference.
         Previous ed.: / Des Dearlove, Stuart Crainer. 1999.
         Includes index.

         ISBN 1841124397.
         
         1. Brand name products 2. Product management.I. Dearlove, Des II. Title III. Series
         Library : UiTM Shah Alam; UITM Pahang; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574965ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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