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New consumer marketing : managing a living demand system / by Susan Baker with Margrit Bass

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    HF5415
    .B279 2003
     
    575091 (Shelf),BOK
    Baker, Susan , 1958-

         New consumer marketing : managing a living demand system. - Chichester, West Sussex, England. - Hoboken, N.J. , 2003.

         xii, 204 p. : ill. ; 24 cm.
         Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.

         ISBN 0470844825 (cloth : alk. paper).
         
         1. Marketing.I. Bass, Margrit II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Melaka; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    575091ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    584055ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    584336ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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