Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson
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| | | Gustafsson, Anders , 1964 May 3- |
| Competing in a service economy : how to create a competitive advantage through service development and innovation. - San Francisco , 2003. | xv, 190 p. : ill. ; 24 cm University of Michigan Business School management series. | ISBN 0787961566 (alk. paper). | | 1. Competition 2. Service industries - Technological innovations - Management 3. Customer services - Management.I. Johnson, Michael D. II. Title III. Series | | Library : UiTM Shah Alam; UITM Melaka |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 575045 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 584024 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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