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Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson

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    HF5415.5
    .G87 2003
     
    575045 (Shelf),BOK
    Gustafsson, Anders , 1964 May 3-

         Competing in a service economy : how to create a competitive advantage through service development and innovation. - San Francisco , 2003.

         xv, 190 p. : ill. ; 24 cm University of Michigan Business School management series.

         ISBN 0787961566 (alk. paper).
         
         1. Competition 2. Service industries - Technological innovations - Management 3. Customer services - Management.I. Johnson, Michael D. II. Title III. Series
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    575045ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    584024ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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