Direct marketing : an integrated approach / William J. McDonald
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| | | | | | Direct marketing : an integrated approach. - Boston , 1998. | | xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.) Irwin/McGraw-Hill series in marketing. | | ISBN 0256197830 (alk. paper). | | | | 1. Direct marketing - Case studies 2. Direct marketing.I. Title II. Series | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 574705 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | | CLT3152 | Reference | | PERKH. MAKLUMAT P2(RS2) | FLOPPY DISC | ruj | | CLT3153 | Reference | | PERKH. MAKLUMAT P2(RS2) | FLOPPY DISC | ruj | | CLT3154 | Reference | | PERKH. MAKLUMAT P2(RS2) | FLOPPY DISC | ruj | | CLT3155 | Reference | | PERKH. MAKLUMAT P2(RS2) | FLOPPY DISC | ruj |
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