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Passion branding : harnessing the power of emotion to build strong brands / Neill Duffy, with Jo Hooper

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    HD69.B7
    D92 2003
     
    574232 (Shelf),BOK
    Duffy, Neill

         Passion branding : harnessing the power of emotion to build strong brands. - Chichester , 2003.

         xiii, 249 p. : ill. ; 24 cm.

         ISBN 0470850523.
         
         1. Brand name products - Marketing 2. Brand name products - Case studies.I. Hooper, Jo II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574232ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    586256ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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