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Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker

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    HD69.B7
    D384 2002
     
    574210 (Shelf),BOK
    Davis, Scott M. , 1964-

         Building the brand-driven business : operationalize your brand to drive profitable growth.

         xv, 299 pages : illustrations ; 24 cm Jossey-Bass business & management series.

         ISBN 0787962554.
         
         1. Product management 2. Brand name products.I. Dunn, Michael II. Aaker, David A. III. Title IV. Series
         Library : UiTM Shah Alam; UITM Melaka; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574210ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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