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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder

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    HD69.B7
    V357 2003
     
    574203 (Shelf),BOK
    Van Gelder, Sicco , 1964-

         Global brand strategy : unlocking brand potential across countries, cultures & markets.

         xii, 260 pages : illustrations ; 25 cm.
         The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmon.

         ISBN 0749440236.
         
         1. Export marketing 2. Brand name products - Management 3. Brand name products - Marketing 4. Brand name products - Planning.I. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574203ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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