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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott

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    HF5415.55
    .T46 2001
     
    574097 (Shelf),BOK
    Temporal, Paul

         Romancing the customer : maximizing brand value through powerful relationship management.

         xii, 211 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0471846155.
         
          1. Brand name products - Marketing 2. Relationship marketing.I. Trott, Martin II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574097ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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