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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen

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    HF5415.5
    .S78 2001
     
    574401 (Shelf),BOK
    Storbacka, Kaj

         Customer relationship management : creating competitive advantage through win-win relationship strategies. - Singapore. - Boston , 2001.

         x, 160 p. : ill. ; 25 cm.

         ISBN 0071188614.
         
         1. Customer relations - Management 2. Customer services - Management 3. Competition.I. Lehtinen, Jarmo II. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574401ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    605187ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    605188ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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