Marketing strategy : a decision focused approach / Orville C. Walker, Jr ... [et al.]
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| | | Marketing strategy : a decision focused approach. - Boston , 2003. |
| xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM(4 3/4 in.). | Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre?che?. 3rd ed. c1999. | Title on CD-ROM: GAMAR 3. | ISBN 0072466707. | | 1. Marketing - Management 2. Marketing - Gestion.I. Walker, Orville C II. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 574380 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP6404 | Shelf | | PERKH. MAKLUMAT P2(RS2) | COMPACT DISC | KAT |
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