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Marketing strategy : a decision focused approach / Orville C. Walker, Jr ... [et al.]

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  • MARC

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    HF5415.13
    .W249 2003
     
    574380 (Shelf),BOK
    Marketing strategy : a decision focused approach. - Boston , 2003.

         xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM(4 3/4 in.).
         Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre?che?. 3rd ed. c1999.
         Title on CD-ROM: GAMAR 3.

         ISBN 0072466707.
         
         1. Marketing - Management 2. Marketing - Gestion.I. Walker, Orville C II. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574380ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    CP6404ShelfPERKH. MAKLUMAT P2(RS2)COMPACT DISCKAT

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