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Strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

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    HD69.B7
    K37 1997
     
    574595 (Shelf),BOK
    Kapferer, Jean-No?el

         Strategic brand management : creating and sustaining brand equity long term. - London , 1997 (2003 printing).

         443 p. ; 23 cm.

         ISBN 0749420693.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    574595ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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