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Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports

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  • MARC

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    HF5827.8
    .S45 2002
     
    568306 (Shelf),BOK
    Ware, Leslie

         Selling it : the incredible shrinking package and other marvels of modern marketing. - New York , 2002.

         xvii, 202 p. : col. ill. ; 24 cm.

         ISBN 039332172X (pbk.).
         
         1. Consumers 2. Deceptive advertising 3. Quality of products.I. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    568306ShelfPERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKRAK TERBUKA (OPEN SHELVES)

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