Momentum : How Companies Become Unstoppable Market Forces / Ron Ricci and John Volkmann
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| | | | Momentum : How Companies Become Unstoppable Market Forces. | xi, 206 pages : illustrations ; 22 cm. | Includes index. | Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis. | ISBN 157851522X (hardback) | .-ISBN 9781578515226 (hardback). | | 1. Brand name products - Marketing 2. Strategic planning 3. Internet marketing 4. Marketing - Technological innovations.I. Volkmann, John II. Title | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 567641 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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