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Momentum : How Companies Become Unstoppable Market Forces / Ron Ricci and John Volkmann

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  • MARC

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    HF5415
    .R5416 2002
     
    567641 (Shelf),BOK
    Ricci, Ron

         Momentum : How Companies Become Unstoppable Market Forces.

         xi, 206 pages : illustrations ; 22 cm.
         Includes index.
         Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.

         ISBN 157851522X (hardback)
         .-ISBN 9781578515226 (hardback).
         
          1. Brand name products - Marketing 2. Strategic planning 3. Internet marketing 4. Marketing - Technological innovations.I. Volkmann, John II. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    567641ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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