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IMC THE NEXT GENERATION : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication / by Don E. Schultz, Heidi F. Schultz

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    HF5415
    .S3595 2004
     
    567623 (Shelf),BOK
    Schultz, Don E.

         IMC THE NEXT GENERATION : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication.

         xxiii, 408 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0071416625.
         
         1. Customer services 2. Marketing 3. Brand name products 4. Business communication.I. Schultz, Heidi F. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    567623ShelfPERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKRAK TERBUKA (OPEN SHELVES)
    1013650ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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