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Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison ... [et al.]

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    HF5814
    .U78 2002
     
    567223 (Shelf),BOK
    Using qualitative research in advertising: strategies, techniques, and applications. - Thousand Oaks, Calif. , 2002.

         xi, 139 p. : ill. ; 24 cm.

         ISBN 0761925996
         .-ISBN 0761923837 (p).
         
         1. Qualitative research - Research 2. Advertising - Research 3. Market research - Methodology.I. Morrison, Margaret A. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    567223ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    597272ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    664908ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    815696ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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