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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller

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    HD69.B7
    K452 2003
     
    561845 (Shelf),BOK
    Keller, Kevin Lane , 1956-

         Best practice cases in branding : lessons from the world's strongest brands. - New Jersey , 2003.

         288 p. : ill. ; 24 cm.
         Includes bibliographical references.

         ISBN 0131411330.
         
          1. Brand name products - Management 2. Brand name products - Case studies - Management.I. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    561845ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    666527ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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