Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
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| | | Keller, Kevin Lane , 1956- |
| Best practice cases in branding : lessons from the world's strongest brands. - New Jersey , 2003. | 288 p. : ill. ; 24 cm. | Includes bibliographical references. | ISBN 0131411330. | | 1. Brand name products - Management 2. Brand name products - Case studies - Management.I. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 561845 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 666527 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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