Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
-
| | | Keller, Kevin Lane , 1956- |
| Strategic brand management : building, measuring, and managing brand equity. - Upper Saddle River, N.J. , 2003. | xxvii, 788 p. : ill. ; 24 cm. | ISBN 0130411507. | | 1. Brand name products - Management.I. Title | | Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 561844 | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) | 582562 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 583958 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 590351 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 594096 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 597278 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 666526 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|