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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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    HD69.B7
    K45 2003
     
    561844 (Shelf),BOK
    Keller, Kevin Lane , 1956-

         Strategic brand management : building, measuring, and managing brand equity. - Upper Saddle River, N.J. , 2003.

         xxvii, 788 p. : ill. ; 24 cm.

         ISBN 0130411507.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    561844ShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)
    582562ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    583958ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    590351ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    594096ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    597278ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    666526ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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