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Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

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    HF5415.55
    .Z55 2003
     
    562310 (Shelf),BOK
    Zikmund, William G.

         Customer relationship management : integrating marketing strategy and information technology.

         xix, 179 pages : illustrations ; 24 cm.

         ISBN 0471271373.
         
         1. Relationship marketing 2. Customer relations - Management 3. Customer relations - Management - Data processing.I. McLeod, Raymond II. GILBERT,FAYE W III. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Melaka; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    562310ShelfPERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU)BOOKRAK TERBUKA (OPEN SHELVES)
    574145ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    575053ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    662394ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    668402ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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