Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
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| | | | Customer relationship management : integrating marketing strategy and information technology. | xix, 179 pages : illustrations ; 24 cm. | ISBN 0471271373. | | 1. Relationship marketing 2. Customer relations - Management 3. Customer relations - Management - Data processing.I. McLeod, Raymond II. GILBERT,FAYE W III. Title | | Library : UiTM Shah Alam; UiTM Johor; UITM Melaka; UITM Pahang |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 562310 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) | 574145 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 575053 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 662394 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 668402 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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