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Kellogg on integrated marketing : the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University / Dawn Iacobucci and Bobby Calder, editors

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    HF5415
    .K444 2003
     
    542327 (Shelf),BOK
    Kellogg on integrated marketing : the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University. - Hoboken, New Jersey , 2003.

         xxi, 314 p. : ill. ; 24 cm.

         ISBN 0471204765.
         
         1. Marketing.I. Iacobucci, Dawn II. Calder, Bobby J III. Medill School of Journalism. Dept. of Integrated Marketing Communications IV. J.L. Kellogg Graduate School of Management. Center for Marketing Sciences V. Title
         Library : UiTM Shah Alam; UITM Pahang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    542327ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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