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The fall of advertising and the rise of PR / Al Ries and Laura Ries

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    HF5823
    .R642 2002
     
    542307 (Shelf),BOK
    Ries, Al

         The fall of advertising and the rise of PR. - New York , 2002.

         xxi, 295 p. : ill. ; 22 cm.
         Includes index.

         ISBN 0060081988.
         
         1. Advertising 2. Brand name products 3. Public relations.I. Ries, Laura II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    542307ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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