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The international handbook of market research techniques / edited by Robin J Birn

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    HF5415.2
    .H284 2002
     
    542616 (Reference),BOK
    The international handbook of market research techniques. - London , 2002.

         xxvi, 594 p. : ill. ; 24 cm.
         This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.

         ISBN 0749438657.
         
         1. Marketing research - Methodology.I. Birn, Robin II. Market Research Society. III. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Melaka; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    542616ReferencePERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKruj
    554054ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj
    574133ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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