The international handbook of market research techniques / edited by Robin J Birn
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| | | The international handbook of market research techniques. - London , 2002. |
| xxvi, 594 p. : ill. ; 24 cm. | This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques. | ISBN 0749438657. | | 1. Marketing research - Methodology.I. Birn, Robin II. Market Research Society. III. Title | | Library : UiTM Shah Alam; UiTM Johor; UITM Melaka; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 542616 | Reference | | PERPUSTAKAAN KEJURUTERAAN TAR(P3) | BOOK | ruj | 554054 | Reference | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | ruj | 574133 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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