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Marketing management : knowledge and skills / J.Paul Peter, James H. Donnelly

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    HF5415.13
    .P387 2004
     
    553662 (Shelf),BOK
    Peter, J. Paul

         Marketing management : knowledge and skills.

         xix, 876 pages : illustrations ; 26 cm McGraw-Hill/Irwin series in marketing.
         Includes index.

         ISBN 0072552174.
         
         1. Marketing - Management 2. Marketing - Case studies - Management.I. Donnelly, James H. II. Title III. Series
         Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    553662ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    574374ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr

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