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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester

  • Linear

  • MARC

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    HF5822
    .S84 2000
     
    556558 (Lost),BOK
    Sutherland, Max

         Advertising and the mind of the consumer : what works, what doesn't, and why. - St. Leonards, NSW , 2000.

         xv, 326 p. : ill. ; 23 cm.
         "New revised international edition"--Cover.

         ISBN 1865082317.
         
         1. Advertising - Psychological aspects 2. Consumer behavior.I. Sylvester, Alice K II. Title
    Accn No.Item StatusAdd IdLocationSMDItem Category
    556558LostPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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