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Truth, lies, and advertising : the art of account planning / Jon Steel

  • Linear

  • MARC

  •  
    HF5837
    .S73 1998
     
    542814 (Shelf),BOK
    Steel, Jon

         Truth, lies, and advertising : the art of account planning. - New York , 1998.

         xix, 298 p. : ill. ; 23 cm.

         ISBN 0471189626.
         
         1. Advertising campaigns - United States - Planning 2. Advertising agencies - United States - Customer services 3. Advertising - United States.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    542814ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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