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MARKETING CONVERGENCE : How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies / SUSAN K. JONES and TED SPIEGEL

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  • MARC

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    HF5415
    .J66 2003
     
    559354 (Shelf),BOK
    Jones, Susan K.

         MARKETING CONVERGENCE : How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies.

         232 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0538727195 (hardback)
         .-ISBN 9780538727198 (hardback).
         
          1. Marketing 2. Internet marketing 3. Electronic commerce.I. Spiegel, Ted II. Title
         Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Melaka; UITM Pahang; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    559354ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    643519ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    646077ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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