MARKETING CONVERGENCE : How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies / SUSAN K. JONES and TED SPIEGEL
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| | | | MARKETING CONVERGENCE : How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies. | 232 pages : illustrations ; 24 cm. | Includes index. | ISBN 0538727195 (hardback) | .-ISBN 9780538727198 (hardback). | | 1. Marketing 2. Internet marketing 3. Electronic commerce.I. Spiegel, Ted II. Title | | Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Melaka; UITM Pahang; UITM Kelantan; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 559354 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 643519 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 646077 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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