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Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

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    HF5415.1265
    .W558 2002
     
    539297 (Shelf),BOK
    Wind, Yoram (Jerry)

         Convergence marketing : strategies for reaching the new hybrid consumer. - New Jersey , 2002.

         xxviii, 336 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0130650757.
         
         1. Marketing 2. Internet marketing 3. Communication in marketing 4. Consumer behavior.I. Mahajan, Vijay II. Gunther, Robert E.,1960- III. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    539297ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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