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Creating corporate reputations : identity, image and performance / Grahame Dowling

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    HD59.2
    .D695 2001
     
    555323 (Shelf),BOK
    Dowling, Grahame

         Creating corporate reputations : identity, image and performance. - Oxford , 2001.

         xx, 299 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0199241635.
         
         1. Corporations - Public relations - Case studies 2. Brand name products - Management 3. Corporate image.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    555323ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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