Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
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| | | | Consumer behavior : building marketing strategy. - Boston , 2004. | xxvi, 790 p. : ill. [some col.] ; 30 cm. + 1 compact disk McGraw-Hill/Irwin series in marketing. | ISBN 0072865490. | | 1. Consumer behavior - United States - Case studies 2. Market surveys - United States - Case studies 3. Consumer behavior - United States.I. Best, Roger J II. Coney, Kenneth A III. Title IV. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 551446 | Shelf | | PERPUSTAKAAN KEJURUTERAAN TAR(P3) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP5032 | Transferred | | SEKSYEN 13, STADIUM SHAH ALAM(S13) | COMPACT DISC | KUMPULAN BUKU-BUKU RESEB |
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