Marketing : Principles & Perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge
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| | | Bearden, William O. , 1945- |
| Marketing : Principles & Perspectives. | xl, 596 pages : illustrations [some colour] ; 28 cm McGraw-Hill/Irwin series in marketing. | Includes index. | ISBN 0072539097 (paperback) | .-ISBN 007286057X (paperback) | .-ISBN 9780072860573 (paperback). | | 1. Marketing - United States.I. LaForge, Raymond W II. Ingram, Thomas N III. Title IV. Series | | Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang; UITM Melaka; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 532487 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 574381 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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