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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson

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    HF5415.55
    .G86 2002
     
    530742 (Shelf),BOK
    Gummesson, Evert , 1936-

         Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm. - Oxford , 2002.

         xiii, 350 p. : ill. ; 25 cm.

         ISBN 0750654074.
         
         1. Relationship marketing.I. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    530742ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    554412ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    575466ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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