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Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen foreword by William A. Smith

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    HF5415.2
    .A486 2002
     
    554487 (Shelf),BOK
    Andreasen, Alan R

         Marketing research that won't break the bank : a practical guide to getting the information you need. - San Francisco , 2002.

         xxv, 277 p. ; 24 cm The Jossey-Bass nonprofit and public management series.
         "The second edition of Cheap but good marketing research".
         "Prepared with the assistance of the Academy for Educational Development".

         ISBN 0787964190.
         
         1. Marketing research.I. Alan R, Andreasen II. Andreasen, Alan R. - 1934- III. Academy for Educational Development. IV. Title V. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    554487ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    578617ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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