Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen foreword by William A. Smith
-
| | | | Marketing research that won't break the bank : a practical guide to getting the information you need. - San Francisco , 2002. | xxv, 277 p. ; 24 cm The Jossey-Bass nonprofit and public management series. | "The second edition of Cheap but good marketing research". | "Prepared with the assistance of the Academy for Educational Development". | ISBN 0787964190. | | 1. Marketing research.I. Alan R, Andreasen II. Andreasen, Alan R. - 1934- III. Academy for Educational Development. IV. Title V. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 554487 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 578617 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|