Essentials of services marketing : concepts, strategies and cases / K. Douglas Hoffman
-
| | | | Essentials of services marketing : concepts, strategies and cases. | xxi, 569 pages : illustrations ; 24 cm The Dryden Press series in marketing. | A variety of multi-media instructional aids are available to supplement the text. | ISBN 0030288924 | .-ISBN 9780030288920. | | 1. Service industries - Marketing.I. Bateson, John E. G. II. Title III. Series | | Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Kedah; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 554518 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 561763 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|