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Essentials of services marketing : concepts, strategies and cases / K. Douglas Hoffman

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    HD9980.5
    .H64 2001
     
    554518 (Shelf),BOK
    Hoffman, K. Douglas

         Essentials of services marketing : concepts, strategies and cases.

         xxi, 569 pages : illustrations ; 24 cm The Dryden Press series in marketing.
         A variety of multi-media instructional aids are available to supplement the text.

         ISBN 0030288924
         .-ISBN 9780030288920.
         
         1. Service industries - Marketing.I. Bateson, John E. G. II. Title III. Series
         Library : UiTM Shah Alam; UITM Sabah; UITM Melaka; UITM Kedah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    554518ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    561763ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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