Essentials of media planning : a marketing viewpoint / Arnold M. Barban
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| | | | Essentials of media planning : a marketing viewpoint. - Chicago , 1976. | viii, 86 p. : ill. ; 22 cm. | Includes index. | ISBN 0872510190. | | 1. Marketing 2. Advertising media planning.I. Cristol, Steven M II. Kopec, Frank J III. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 157843 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 219361 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 219362 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 413395 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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