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Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr

  • Linear

  • MARC

  •  
    HF5823
    .J717 1989
     
    301338 (Withdrawn),BOK
    Jones, John Philip

         Does it pay to advertise? : cases illustrating successful brand advertising. - Lexington, Mass. , 1989.

         xxi, 380 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0669158976.
         
         1. Advertising - United States - Brand name products.I. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Melaka; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    301338WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    301339ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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