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Spending advertising money : an introduction to media planning, media buying and the uses of media research / Simon Broadbent

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    HF5823
    .B76 1975
     
    132975 (Shelf),BOK
    Broadbent, Simon

         Spending advertising money : an introduction to media planning, media buying and the uses of media research. - London , 1975.

         xi, 368 p. : ill. ; 22 cm.

         ISBN 0220992223.
         
         1. Advertising media planning 2. Advertising - Research 3. Advertising - Costs.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    132975ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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