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Brand asset management : driving profitable growth through your brands / Scott M. Davis foreword by David A. Aaker

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    HD69.B7
    D38 2002
     
    526532 (Shelf),BOK
    Davis, Scott M. , 1964-

         Brand asset management : driving profitable growth through your brands.

         xvi, 265 pages : illustrations ; 24 cm The Jossey-Bass business & management series.
         Includes index.

         ISBN 0787963941.
         
         1. Product management 2. Brand name products 3. Product management - United States 4. Brand name products - United States.I. Aaker, David A. II. Title III. Series
         Library : UiTM Shah Alam; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    526532ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    574171ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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