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Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham

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    HF6146.B74
    H44 1984
     
    222073 (Shelf),BOK
    Heighton, Elizabeth J

         Advertising in the broadcast and cable media. - Belmont, Calif. , 1984.

         xv,368p. : ill. ; 25cm Wadsworth series in mass communication.
         Includes index.
         .

         ISBN 0534029140.
         
         1. Broadcast advertising 2. Cable television advertising.I. Cunningham, Don R II. Title III. Series
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    222073ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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