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Value-Based Marketing for Bottom-Line Success : 5 Steps to Creating Customer Value / J. NICHOLAS De BONIS, ERIC BALINSKI & PHIL ALLEN

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    HF5415.13
    .D378 2003
     
    523812 (Shelf),BOK
    D Bonis, J. Nicholas

         Value-Based Marketing for Bottom-Line Success : 5 Steps to Creating Customer Value.

         xix, 245 pages : illustrations ; 23 cm " American marketing association.".
         Includes index.

         ISBN 007139656X (hardback)
         .-ISBN 9780071396561 (hardback).
         
         1. Marketing - Management 2. Customer services - Management 3. Consumer satisfaction.I. Balinski, Eric W. II. Allen, Phil III. Title IV. Series
         Library : UiTM Shah Alam; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    523812ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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