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The myth of excellence : why great companies never try to be the best at everything / Fred Crawford and Ryan Mathews

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    HF5415.2
    .C76 2001
     
    517714 (Shelf),BOK
    Crawford, Fred

         The myth of excellence : why great companies never try to be the best at everything. - New York , 2001.

         xviii, 251 p. ; 25 cm.
         Includes bibliographical references and index.

         ISBN 0609608207.
         
         1. Marketing research - Case studies 2. Consumer behavior - Case studies.I. Mathews, Ryan II. Title
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    517714ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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